TOMS Shoes Questionnaire
Age:
Gender:
Nationality:
Location:
Salience
• Have you ever heard of TOMS shoes?
• If so, can you name any other companies with a similar product offer to TOMS?
• Do you actively seek other products with similar offers?
Performance
• How important to you is the contribution included in a purchase from TOMS?
Very Weak Weak Strong Very Strong
• How efficient is the TOMS’s service in terms of speed, responsiveness, and otherwise?
Very Weak Weak Strong Very Strong
• How stylish do you find TOMS?
Very Weak Weak Strong Very Strong
• How much do you like the look, feel, and other design aspects of TOMS?
Very Weak Weak Strong Very Strong
Imagery
• To what extent do people you admire and respect use TOMS?
Very Weak Weak Strong Very Strong
• How much do you like people who use TOMS?
Very Weak Weak Strong Very Strong
• How well do the following words describe TOMS: down-to-earth, up-to-date,
FULLFILLING
Very Weak Weak Strong Very Strong
INSPIRING
Very Weak Weak Strong Very Strong
INNOVATIVE
Very Weak Weak Strong Very Strong
VISIONARY
Very Weak Weak Strong Very Strong
• Can you buy TOMS in a lot of places?
• Can you wear TOMS for different occasions?
• To what extent does thinking of TOMS back pleasant memories?
Judgments (scale of 1-4, 4 being the highest)
• What is your overall opinion of TOMS?
1 2 3 4
• What is your assessment of the product quality of TOMS?
1 2 3 4
• To what extent does TOMS fully satisfy your product needs?
1 2 3 4
• How good a value is TOMS?
1 2 3 4
• How knowledgeable are the makers of TOMS?
1 2 3 4
• How innovative are the makers of TOMS?
1 2 3 4
• How much do you like TOMS?
1 2 3 4
• How much do you admire TOMS?
1 2 3 4
• How much do you respect TOMS?
1 2 3 4
• How likely would you be to recommend TOMS to others?
1 2 3 4
• How personally relevant is TOMS to you?
1 2 3 4
• How unique is TOMS?
1 2 3 4
Feelings
• Does TOMS give you a feeling of warmth?
• Does TOMS give you a feeling of fun?
• Does TOMS give you a feeling of excitement?
• Does TOMS give you a feeling of security?
• Does TOMS give you a feeling of social approval
• Does TOMS give you a feeling of self-respect?
Resonance (if you are a customer of TOMS)
Loyalty
• I consider myself loyal to TOMS.
• I buy as many pairs of TOMS as I can.
• TOMS is the only charitable apparel company I purchase from.
• If TOMS were not available, it would make little difference to me to buy other shoes.
• I would go out of my way to buy TOMS.
Attachment
• I really love TOMS.
• I would really miss TOMS if it went away.
• TOMS is special to me.
• TOMS is more than a product to me.
Community
• I really identify with people who wear TOMS.
• TOMS is special to me.
• TOMS is a brand used by people like me.
• I feel a deep connection with others who use this brand
Engagement
• I really like to tell other people about TOMS.
• I am always interested in learning more about TOMS.
• I would be interested in merchandise with the TOMS logo on it.
• I am proud to have others know I wear TOMS.
• I like to visit the TOMS website
Compared with other people, I follow news about TOMS closely.
THANK YOU!!!
